I just installed Java on my home PC. Amazing how often I forget to do that, until I need to run a java app. For reference, it’s been weeks since I went to win7 at home, and I just, today, needed java installed.
Anyway, the java installer tries to install the MSN toolbar also. Big win for MSN, bundling the toolbar with java, rather than having google’s toolbar bundled. I bet that bundle results in tons more installations (and more ad revenue, I bet).
Right after the option to install the MSN toolbar is an ad for openoffice, which is a direct competitor (though with very minor market share) to MS Office.
I wonder if the guys that built that installer felt dirty while they did it? I would have, selling ad space on page1 to MS, and ad space on page2 to a competitor, and having to code each explicitly, rather than it being a byproduct of some advertising mashup or whatever.
What do you think? Semi dirty? Or just fine, as a business practice?
1 comment:
if you are in the ad business, the more competitors the better. At least the user has the option to install or not....
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